Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Posters Design and Illustrations Wash Program

The Call to Action for WASH in Schools supports global efforts to make the vision shared by WASH in Schools partners a reality: a world where all children go to school and all schools provide a safe, healthy, and comfortable environment where children grow, learn and thrive.

Sanjay was consulted with to promote the practice of hand washing in schools in Asia through posters. To make the posters recognizable and acceptable across the schools in India, Sanjay did thorough research to seek a common school design, uniform design, students’ appearance, hairdos, and accessories generally visible in a school and came up with this poster. A single poster was designed to inspire school going children to wash their hands before every meal. Sanjay also came up with a slogan in Hindi to maximize communication. The poster was put up in every Government affiliated school in India.

The Poster was designed using cartoons and sketches as visuals, to demonstrate group hand washing with soap before Mid-Day Meal. The deliverable included three high quality options of the Poster, one of which was selected by UNICEF, for further printing and sharing with the Ministry.


Delhi, India