Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Branding and logo design

Dr Syama Prasad Mookerjee Research Foundation (SPMRF) has emerged as a forum that facilitates the convergence of ideas, positions, and visions that aspire to strengthen the Indian nation and preserve her unity and integrity and contribute towards her progress and integral development.

Committed to the nationalist ideological vision and thoughts of Dr Syama Prasad Mookerjee and Pandit Deendayal Upadhyay, SPMRF strives to strengthen and uphold issues and positions in tune with India’s national interest. It aims to identify the multifarious challenges before the nation and the people and attempts to bring about a greater awareness of these among a wider cross-section of our people.

After discussing with the organization team, Sanjay came up with a logo that portrayed – an origin, a treasure, fire, the Padmasana (Yogic posture of a lotus), and the removal of darkness. The logo also shows the foundation’s affiliation with the Bhartiya Janata Party, India as a think tank.

Dr. Syama Prasad Mookherji Research Foundation