Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Script, Direction, Animation- Life and times of SwaminarayanTV Series

A good number of people from the Swaminarayan sect reside in the UK. However, very little is known to the new generations about their religion. The Swaminarayan sect UK wanted to produce a thirteen-episode TV series, about the life and times of Swaminarayan, to fill this void.

With the help of the preachers of the Swaminarayan Sect in India, Sanjay went on to study the life and times of Swaminarayan and wrote thirteen stories. A group of six key animators, 18 cleanup and in-between artists trained and worked under Sanjay to finish the thirteen-episode of the 2D hand-drawn animated TV serial. Traditional hand-made drawing methods were used for the high resolution and quality of the drawings.

Swaminarayan Sect, UK

Ahmedabad, India