Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Formative Research on Livelihood to Identify Social Behavior Change Approach

Sustainable Action for Resilience and Food Security (Sabal) is a program funded by United States Agency for International Development (USAID) and implemented by a consortium of partners led by Save the Children, working to increase resilience for targeted vulnerable communities in eastern and central Nepal (2014 – 2019). To increase resilience, Sabal is designed to address root causes of poverty, such as food insecurity, malnutrition, and inability to adapt and recovery from disaster, shock, or climate changes. Sabal objectives include improving food and economic security for vulnerable producers by strengthening and diversifying livelihoods.

To identify the motivating factors and barriers for adaption of key livelihoods practices and to zero into key gender related behaviors that may be acting as a barrier to the adaption, formative research was designed and conducted by Sanjay and his team. The research was also to narrow into key Social Behavior Changes that should be aimed and form the basis of future communication strategy. The team identified six key areas, behavior change in which will bring upon noticeable improvement in food security and increase sustenance and resilience – food storage practices, compost usage, livestock and poultry vaccination, growing food for self-consumption, husbands sharing household work and women’s participation in decision making. The study tools were linked with multiple integrated guiding questions related to storage practices for grain, post – harvest loss, compost fertilizer, services utilization for livestock, household nutrition and decision-making process to capture current farming practices. The district in which the study was carried out, was selected based on agro-ecological diversity, ethnic diversity and socio-cultural diversity of Sabal projected districts.

The formative research springs up major behavioral patterns. Adaption of better management practices amongst the traditional farming communities is hindered by the overlook of sustainability aspect.

Sabal Project, Save the Children

Kathmandu, Nepal