Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Design and Aimation for Panchatantra- Interactive Learning

After completing his master at NID, Sanjay started his first job as a 2D animator. Macro Graphics were producing CD-ROMs on ancient folklore of Panchatantra. Based on the available story and picture book on folk tales of Panchatantra, in consultation with historians and storytellers and keeping in mind children’s psyche, Sanjay drew characters in his style on the computer for a happy and colorful animations. In first-of-its-kind techniques, animation was directly drawn onto the computer screen to enable speedy display.

Macro Graphics

Delhi, India