Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Branding, Brochure and Photography
Nepal Made is an Apparel and Lifestyle produce manufacturing and trading company that stitches together the essence of Nepal’s culture, ethnicity, colors, forms, and its religious richness along with the fashion needs of modern, cosmopolitan, and busy European clientele.
Sanjay designed the branding and logo of Nepal Made, keeping in mind the ‘handicraft’ nature of the products and at the same time making them amply appealing to European folks. The logo shape is arrived at by symbolizing a ‘weave’. The colors of the logo are zeroed down from the colors of most of the products.
Later, Sanjay also designed a brochure for the company. To trap the colors and shapes of Nepal, a team of photographers and models travelled to several historical locations within Nepal. Pictures were chosen based on the variety in the attire and woven into a multilayered interactive brochure by literally weaving several sheets of paper together.
Similar Projects:
NepalMade
Switzerland
2011
