Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Branding and Logo

In partnership with CIMMYT, the Nepal Fertilizer Entrepreneurs Association was established to monitor, regulate, and popularize the use of fertilizers across the nation. Considering that the branding will be used in conditions where replicating the logo may not be perfect, Sanjay came up with a design that is visible from a distance, easy to paint with one color, and symbolizes ‘approved’ with a hint of plant growth.

Nepal Fertilizer Entrepreneurs Association