Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Marionette Show with HIV+ Children

Aimed at sharing the stories of HIV-positive children on World AIDS Day 2007, Sanjay directed a Marionette show with HIV-positive children from ages 5 to 12 living at Special homes. Sanjay spent time with HIV+ children and learnt more about AIDS and the ’dos and don’ts’. Once the children were at ease with him, Sanjay held workshops with these children to collect their stories. Among these stories, a common story was picked up and worked upon to give out a message.

Next, Sanjay went around Kathmandu to find material to make marionettes and researched several ways of making marionettes. The moppets were designed simply, so that the children could play with them easily. Sanjay trained the children in acting and making Marionettes act. Extreme care was taken to hide these children’s identities (thus, no pictures). Having a month-long preparation, a Marionette show was presented by the children in front of a mass gathering on World HIV Day.


Kathmandu, Nepal