Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Story and Direction, Tele-Series Maya & Max

Aimed at promoting internal tourism, a twelve-episode TV serial was woven around Maya and Max’s life and their interface with local children on their trip to several parts of Nepal. The Episodes showcased the resilience of Nepalese people despite their often poor social/economic status. The serial, without being pushy, also focused on the environment, child rights, religious harmony, issues related to ethnic minorities, and geographical contrasts within Nepal, teaching etiquette to children and leading them into the path of truth and honesty.

Keeping in mind the ethnic, religious cultural and geographical diversity that Nepal has, the episodes were written to show the contrasts and still emphasize the common thread that runs through the Nepalese at large.

A pre-shoot study trip was done to diverse locations and stories were written on the go. Sanjay wrote the stories to keep enough control over the structure yet have ample space for ‘docu-drama’ incidences that present themselves at the location. Sanjay shot the 12 episodes across Nepal in 21 days at a go.

DANIDA- Danish International Development Agency

Kathmandu, Nepal