Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Master’s in communication design (MDes.) Specialization in Animation Film Design

At his second attempt, Sanjay got as far as an interview for admission at the National Institute of Design (NID), Ahmedabad for the ‘school-leavers’ (five years) program despite holding graduation in commerce. Seeing his creative work and academics the institute offered him a ‘Post Graduate Diploma’ (a 2.5-year program) course interview as well. He was interviewed for the PGD in a week and offered both seats to choose from. “What if we gave you admission in School Leavers and not in the Post Graduate course? You’d lose 2.5 years.” asked the interviewer. “I can live those extra years later,” said Sanjay. This led everyone to stand up and applaud Sanjay, who, before leaving the interview room, knew he was getting to do Post Graduate Diploma, specializing in Animation Film Design. (This was soon changed into a master’s degree.)

Sanjay joined PDG and the journey put him in transition from a cartoonist, and known political influencer to a design student, and a designer later. A completely new world fell open to Sanjay at NID for his intellectual being and for his professional skill. Due to financial pressures, Sanjay couldn’t have spent any additional semester’s fee. He worked diligently to finish the course in two years and two months. (Four months prior)

Courses taken: Sketching, drawing for animation, Basic animation, Character Design, Storytelling, storyboarding, sound design, animation to sound, Design Process, History of Design, Elective course with Channel V, Industrial training, pre diploma project, Diploma Project.

NID- National Institute of Design

Ahmedabad, India