Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Establishing an Animation Studio
As a result of the success of the interactive CDROM of Discover Jainism, it was decided that a separate 2D animation studio was needed with a dedicated team to take up bigger projects. ‘LightBox Animations’ was designed, constructed, and established, as a sister company to the Moving Pixels. Sanjay became the director of the company and went on to hire about forty talented artists. In the first half of the shift, he trained the team in drawing for animation, key animation, inbetweening, inking and coloring, character development, acting, basic animation, and storyboarding, while working on client projects in the second shift.
Of course, Sanjay designed the logo.
Similar Projects:
LightBox Animations
Ahmedabad, India
1999
