Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Design and Illustration- Tourism Training Cambodia
The High Impact Tourism Training (HITT) program provided informal sector workers – especially women, young people and the unskilled and semi-skilled – with market-oriented, vocational training. Enhanced skill levels enable such workers to gain better job positions, higher wages, and greater employment security. At the same time, they develop the know-how and contacts to capitalize on opportunities and help grow the sector in which they work, in a sustainable and pro-poor way.
It was equally important for these training modules to be translated into suitable media and easily comprehensible ways that effectively bring about the changes in behaviors and practices. Sanjay was commissioned to research the local culture, people, and their practices; their ability (and sometimes lack thereof) to understand complicated technologies and techniques; the possibility of locally producing these media economically and on large scales. Following the on-the-field research and several workshops with SNV’s local staff, he took on the task to find ways for the practical sessions and information to be delivered effectively, to illustrate the techniques, create flip-files, flashcards, handouts, and other training tools. Upon testing of these tools, first in small and then larger groups, several sessions of altering the training mechanisms and tools were conducted.
The HITT for Jobs and Income (HITT) program was implemented in Cambodia which aimed to provide practical market driven training opportunities to informal workers in the tourism sector, resulting in a virtuous circle of better qualifications and skills, a higher number of clients and increase in income received by these informal workers. Furthermore, other effects included better services provided to tourists, and job creation in the tourism sector.
Similar Projects:
SNV- Netherlands Development Organization
Cambodia
2013
