Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Character Design from Imagination

Character Design was one of the major courses in the second year at NID. Three different ways- from real life, from description of a character in a book, and from a description imagined by self; were to be adopted to build highly animatable, and believable characters. The bone structure, the placement and contour of flesh, the attire, the facial expressions, mannerisms, and postures were to be imagined and be brought down to the paper.

Each student was to imagine a character, preferably with non-human characteristics, imagine its posture, its locomotion, its habitat, its bodily mechanisms, and its surroundings. Sanjay imagined an insect, Grapho.

Grapho is a fantasied insect character which lives inside an animator’s Lightbox. Grapho draws its energy from the bulb which is usually lit all the time. Grapho feeds on the graphite left by the pencil’s scratch on the surface of the paper. In times of desperation, Grapho sits atop the pencil and scratches the graphite off with its hook-type beak. The reversed horn-shaped, harmonica ears help it to hear the pencil’s scratching sound made on the paper surface, informing Grapho of a fresh meal.

NID- National Institute of Design

Ahmedabad, India