Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Project Report on Indigenous Media

Aimed at improving communication methodologies between knowledge generators and knowledge seekers in the Greater Himalayan region, the project was to examine and promote the use of traditional media for passing on relevant agriculture and livelihood-related information to grassroots communities. Indigenous Media being a pilot project, Sanjay needed to exercise careful judgement in selecting project sites and partners that could provide representative samples of the regions of the Greater Himalayan region. Cultural attitudes, languages, currently used Indigenous Media and capabilities of local NGOs and institutions, were the basis for selecting partners and sites.

At the head office, Sanjay checked the possibilities of replicating the Indigenous Media process and prototypes and assessed the responses and impacts. He also held workshops to see future courses for Indigenous Media efforts and to write proposals.

At the end of this pilot project, Sanjay extensively wrote a 400-page report explaining the timeline, methodology, and findings of the project, the relevance of using indigenous media in technique and message dissemination, the role of religion and culture in message dissemination, and the potential use of the digital media in such endeavors. The role visual communication plays in effective and precise technical knowledge transfer in absence of literacy was thoroughly researched and presented. For future reference, he defined and documented the Process Design of Indigenous Media production with sensitivity toward cultures, languages, religions, and issues.

A Ford Foundation Project at ICIMOD

Kathmandu, Nepal