Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Animation for India Festiva, India Mystica- Interactive Learning

With the growing number of second-generation Indians, the market for India-centric religious and cultural animated interactive CDROMs were growing in the European countries. India Festiva and India Mystica were re-introduced with upgraded animated versions to the audience. Sanjay’s style of drawing and animation were the key elements to upcycling these CDROMs.

Both digital interactive programs showcase the culture, festivals, and mystiques of ancient Indian civilization put in a contemporary context. Through a highly animated interactive experience, the users are taken through the stories and mystics of what adds up to be Indian civilization.

Magic Software

Delhi, India