Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Cartoon Exhibition

After publishing his daily pocket cartoon column for two years, Sanjay went to meet the then Railways Minister of Govt. of India, Shri Madhavrao Scindia, to request him to inaugurate a cartoon exhibition. The minister said “Sure, next week?” which set an ultimate deadline for Sanjay to draw and paint about 50 of his cartoons in calendar size, find a sponsor and venue, make, and send out invitations. A crazy week of preparation ensued.

All was done in a week’s time as the cabinet minister reached the gallery’s door. Sanjay stumbled and ran to stand next to the minister in his dirty denim and originally white shirt. However, Sanjay had forgotten to arrange for a pair of scissors for the minister to cut the ribbon. He ran to the gallery’s garden to fetch a large pair of Gardening Scissors, which invited a burst of laughter from the assembled crowd. The exhibition ran for four days at Kala Vithika, Gwalior.

(Sadly, no pictures of those events are available except scans of some of those cartoons)

Inaugurated by Central Union Ministers -Shri Scindiajee, Shri Fotedarjee

Gwalior, India