Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Product and Scheme Design Elite Membership
Hotel de’L Annapurna had a modest clientele amongst upper middle-class travelers throughout the year. However, the hotel management felt the need for improved business with the local population and for the hotel’s brand be more identifiable. The aim was to at least, local population should visit its restaurants and other facilities. Sanjay designed Elite membership program, where regular visitors, upon becoming a member, enjoy the hotel’s facilities at a discounted price. He also designed the Elite membership card and packaging design.
Similar Projects:
Hotel de’L Annapurna
Nepal
2012
