Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Strategy, Design and Animation- Promotional for Electoral Participation
India had its 16th General Elections in 2014. The Election Commission of India approached Sanjay to make these awareness films that were aimed at encouraging citizens to vote without fear, temptations, and corruption. This synchronized series of five animation short films was also aimed at getting the greatest number of voters to the polling booths. Voters that do not choose to vote for any of the contesting candidates were also encouraged to participate by choosing ‘Non-Of-The-Above’.
Sanjay took inspiration from a popular folk-art form – ‘Worli’ and developed it further to suit the communication needs. The films needed to not have a voiceover or dialogues expending its reach to a larger audience of multi-lingual Indian society. The names of the characters were designed to avoid any religious, political, or cultural association; for example, the mother is called Ma, the father, Pa etc. Since the music played a key role in communicating emotions and moods, Sanjay designed the sound after detailed storyboarding and before the animation. Later animation was timed to sync with music.
Similar Projects:
Election Commission of India
Gujarat, India
2014
