Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Branding, Market Strategy and Logo Design

Vijay Motors, primarily a family business and thus not formally structured, had a sudden growth in 2008. However, the structure of the organization was proportionately scaled up rather than being restructured. This seeped into the age-old problem of the absence of ‘growth management’, and VMPL found itself ‘following’ its growth, rather than ‘leading’ it. Compounding this, because of the sudden lift in the car market in Nepal, more entrepreneurs invested in the car business in the long run and VMPL’s overall market share began to drop.

In January 2011, they invited Sanjay to look deep into matters in relation to the falling market share for VMPL and come up with a short- and long-term strategy to counter it. He observed that looking into the matters of the market may project only half the picture, and the internal structure of the company and its Human Resource Management and Development issues may partially, if not fully, be responsible.

Sanjay began by systematically planning the company’s promotional and CSR activities with a clear perspective of continuity, the planning of implementation of these plans, the value the company brings to the customer, the image it creates in the consumer’s mind, locating vendors to do the job, and actual implementation of the activities. To achieve this, He did a statistical analysis of methods the company was using then, the profitability of using these methods and how these methods set, if at all, the company apart from its competitors.

Further analysis of viability and return value and conventional methods of brand promotions were conducted. Sanjay used the possibility of using new media and its applications in promoting the company’s business.

Vijay Motors