Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Branding and Website -PlanB.org
The Plan-B Institute draws inspiration from the concept of Permaculture, first introduced by Bill Mollison and David Holmgren in 1971. Over time, permaculture has evolved into a holistic approach to natural resource management, integrating sustainable design principles at every level—from individual homes and housing landscapes to villages and broader natural ecosystems.
At Plan-B, we embrace this philosophy, believing that sustainable development must be rooted in three core values: caring for nature, caring for people, and fostering an equitable economy. Without these guiding principles, development risks becoming empty rhetoric, leading to the continued destruction of forests, biodiversity, and cultural heritage.
Sanjay was tasked with creating a brand and logo that encapsulate these ideals—representing biodiversity, ecological balance, replenishing the Earth’s resources, alignment with the UN’s Sustainable Development Goals, and offering alternative solutions for a better future.
Similar Projects:
Plan-B Institute
Indonesia
2025
