Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Direction, Animation for BJ and the Gang- TV Film

BJ And the Gang was a one-episode pilot project proposed for a TV series to be shown on British Television. The ten-minute pilot, with four characters, multiple locations and multiple vehicles needed to be character designed and animated in ten days. Sanjay with one animator and one editor finished it in nine days. To be able to finish it on time an experimental approach was taken where backgrounds were printed on large sheets of paper, characters were drawn directly onto the computer with a mouse and objects and vehicles were created in Adobe Poser and 3D Max.

LightBox Animations

Ahmedabad, India