Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Character Design from Text

Character Design was one of the major courses in the second year at NID. Three different ways- from real life, from description of a character in a book, and from a description imagined by self; were to be adopted to build highly animatable, and believable characters. The bone structure, the placement and contour of flesh, the attire, the facial expressions, mannerisms, and postures were to be imagined and be brought down to the paper.

Jarnail Singh Bhindranwale -based on the description in a book, ‘Amritsar: Mrs. Gandhi’s Last Battle’ by Mark Tully and Satish Jacob.

The leader of the Damdami Taksal (a Sikh religious group) and political revolutionary/terrorist is notable for his support of the Anandpur Sahib Resolution. To impose a return to the ‘pure’ roots of Sikhism, he took up arms against the state and took the Golden Temple under his control. Operation Bluestar was launched by the government, and Bhindranwale, with hundreds of his supporters, was killed. Sanjay imbibed details of this described character, food habits, postures, attire, and his political patronage to come up with these imaginary visual depictions.

NID- National Institute of Design

Ahmedabad, India