Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Beekeeping BMP Videos Concept and Production
To ensure that beekeepers in Odisha retain essential knowledge on best practices and to inspire new individuals to take up beekeeping, Sanjay conducted separate in-depth workshops with experienced beekeepers, subject matter experts, and trainers. The goal was to extract and refine critical topics that would be most beneficial for both seasoned and aspiring beekeepers. This produced a list of 35 topics. Through collaborative discussions, weightage and marking, He identified 19 key subjects that would be covered through short instructional videos.
With these topics in place, He delved into researching and documenting the best possible processes for each practice. His focus was on simplifying complex information to make it easily understandable and actionable for beekeepers, many of whom might have limited formal education. Once the content was structured, it was translated into Oriya, ensuring accessibility and cultural relevance. He then coordinated a professional narration recording to maintain clarity and engagement.
Following this, He developed a meticulous shooting schedule, aligning the duration of each shot with the flow of the narration. Given the nature of beekeeping, the videos had to be shot in natural light at optimal times—either soon after sunrise or just before sunset—when the bees were least active. The filming was completed over a week, capturing real-life demonstrations of the best practices. However, certain processes that were challenging to document through live action were recreated using animation to maintain instructional clarity.
After filming, the short videos were compiled into 19 well-structured episodes, ensuring a smooth learning experience for the audience. These episodes were then published on the website of Concern India, making them readily available as a long-term resource for beekeepers. This initiative not only reinforced best practices among existing beekeepers but also served as an engaging and accessible tool to encourage more individuals to take up beekeeping as a viable livelihood.
Additionally, for the first time, a booklet containing QR codes for each short video was developed. Alongside this, a poster featuring the QR codes was also published and distributed, allowing beekeepers to easily access the videos through their mobile devices. This approach represents a unique example of seamlessly infusing digital media with traditional print media, ensuring wider reach and usability of the learning materials.
This project stands as a testament to the power of visual storytelling in skill-building and knowledge retention, ensuring that essential agricultural and livelihood practices are preserved and passed on effectively.
Concern India/ DCB Bank
Orissa, India
2024-2025
