Sanjay
Madnani
Design Consultant
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Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.
From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.
Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.
Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.
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Logo and Style Guide Design
Hotel de’L Annapurna’s previous logo was created at least half a century ago and the current management had no remembrance of the theme the shape was based upon. Moreover, there was no way by which the branding of the logo could be carried into hotel’s other outlets and products. Sanjay was commissioned to re-approach the logo design but still not go too far from the original logo. First thing first, He went on to investigate what shapes the logo was made of. Having found out he came up with the Brand design where the original identity of the hotel remains, although the logo had a modern look and can be used on other products and media, such as a mobile App.
Similar Projects:
Hotel de’L Annapurna
Nepal
2012
