Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Script, Direction, Animation for TVCs- Rasna , Orchy, Oranjolt, Btex

By this time, Sanjay had a well-oiled studio with about forty talented animators. As a result of which commercial television advertisement agencies begin to approach LightBox Animations. To quicken the turnover and to use emerging technologies optimally, Sanjay developed a pioneer style of merging 3D and 2D animations.

Based on the client’s brief, emphasizing the strength of the products, Sanjay created quick visual scripts for the advertisement. The 3D and 2D animators were simultaneously engaged in the production work. Frame-by-frame prints of the 3D motion were taken out, and 2D animation layers were drawn in alignment with the prints. The drawings were then scanned in and composited with the 3D animation.

LightBox Animations

Ahmedabad, India