Sanjay

Madnani

Design Consultant

elephant moving in
elephant moving out

Sanjay Madnani is a Communication Strategist and Designer by profession, an Animation Film Designer, an illustrator, a cartoonist, a satirist, and a storyteller by passion.

From a cartoonist in Hindi newspapers, to a design student, to a commercial sector professional, to an educator, to a Development Communication professional, his journey has had dramatic turns. None, however, felt alien to him.

Being a development sector insider for twenty odd years, Sanjay weighs heavily on the fact that development and governance still has a enormous void to be filled by design, design thinking and design process. Focused on Communication for Development (C4D), Social and Behavioral Change Communication (SBCC), Indigenous media and new media, he has multiple crosscutting projects across the globe to his credit.

Sanjay resides in Nepal, calls India his home, then again, he travels around a lot for work.

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Script, Direction Documentary Film Thought for Food-

A quickly (over one week) made documentary to showcase the unique case of rapid economic uplift in an apple-growing remote region of Jumla, Nepal, as a result of implementation of SNV’s strategy for the development of a marketing and distribution systems.

Sanjay interviewed the program manager and researched the available literature over a one-hour flight. Having landed, Sanjay developed the script overnight and shot the footage over the following three days at the location. He wrote the narration on the flight back and edited the film over the following two days in Kathmandu. The film went on to be showcased at the SNV’s Global Summit Philippines.

SNV- Netherlands Development Organization

Jumla, Nepal

2010